Better DEM or Newsletter? This is one of the doubts that web marketing experts must clarify with a clear strategy. On the other hand, the world of email marketing is constantly evolving and can lead to new horizons every day, especially in terms of conversion.
Yes, they can activate all the social news of this world, but the efficiency of dear email, in terms of conversion for specific sectors, cannot be questioned. But it is also true that it is a practically infinite world.
It is challenging to have continuous and complete competence in this sector. And the doubt about the need for DEM or newsletters can be a problem even for a web marketer who has good skills. So, how to express yourself? In which direction to move? Let’s find out.
The Topic Of This Post
- 1 Newsletter, what is this update for?
- 2 What, on the other hand, is DEM: direct email marketing
- 3 DEM or Newsletter: which one to use for your purposes?
Newsletter, what is this update for?
With this term, we refer to a publication through email marketing tools that is intended as an update with respect to a specific theme or topic. The name itself, translated literally, stands out as a purely informative element.
The Newsletter helps to maintain a steady relationship with the people who subscribe to the list. The adhesion takes place with different techniques: from the simple insertion of a form to obtain the email profiles to the famous lead magnets that confer a benefit:
- Ebooks and forms.
- Extra content.
- Videos or images.
The work of the Newsletter follows temporal stability. It can be established weekly, bi-weekly, monthly, or as you prefer. In reality, the advice I can give is not to fall into extremes. And to organize an editorial calendar of publications.
This is because one of the main reasons for abandoning newsletters is undoubtedly the excess of updates; the risk is to bore people with mailings that could be superfluous.
On the other hand, a minimal presence risks losing an audience. The solution is only in the test; to understand what the right balance is, you have to take advantage of the data of the best programs to send newsletters.
Objectives of the Newsletter
There can be several, generally over the long term. For example, you can use this tool for branding to strengthen your name and make it recognizable by sending helpful content. Or you can increase visits to the corporate blog and create a lead nurturing journey to fuel the reader’s awareness of needing a product or service.
To know more:
- How to use newsletters in marketing
- Writing a company newsletter, the rules
- Ideas for dealing with an effective newsletter
On the other hand, what is DEM: direct email marketing
Another tool related to the Newsletter but with different characteristics and purposes: the DEM. That is to say, content pertaining to direct email marketing. This term means a more commercial and less informative aspect: in this case, we want to sell.
This, of course, is a simplification. This strategy can be used to win new customers and recontact those already acquired through up-selling and cross-selling.
In other words, the Newsletter has an informative function to cultivate the interest of the public and maintain contact, as if to leave the audience warm. The DEM aims at the concrete goal.
Sending a direct email marketing message does not have a well-defined cadence (at least in principle) because commercial messages risk annoying list subscribers who may see sponsorships as an invasion of their private space.
Objectives of the DEM
Reach a specific target with commercial content, not informative but purely aimed at selling. It is a tool related to direct marketing and does not have a consistency similar to that of the Newsletter. Aim for the short term and can get results with a single submission obviously, if it is designed and studied in detail, with the help of a copywriter.
To know more:
- Leverage an email marketing funnel
- Better email marketing or chatbot?
- Email marketing automation, how to do it?
DEM or Newsletter: which one to use for your purposes?
There is no predefined route: it depends on your needs. It can be said, in principle, that a good balance can be achieved with a continuous newsletter capable of going beyond the sale. This is to keep the audience stable. Then use the DEM in extraordinary cases to increase conversions. In your opinion is it a good solution for great lakes student loans? Do you work like this?