If there is one industry with a constant surge of customers all over the world, it is undoubtedly the cosmetics industry that has captivated women’s attention constantly in every place. Whether or not makeup is a person’s primary concern, one essential you will always find in their pocket or purse is a lip balm. Used to protect chapped lips and keep them moisturized, pink, and plump, lip balms are not just a commodity anymore, they are a daily necessity. Now, if you are a business selling these small delightful products and haven’t paid much attention to the packaging, it is about time you consider bringing a change in your strategies and here you can find a bunch of ideas.
Why is packaging important?
If you put in work and effort day and night into making your lip balm competitive in the industry, how are you going to make sure it is also appealing to the customers at first glance if you don’t have nice packaging? Your brand’s words might be reassuring, but nothing is more powerful than the tool of sight which is why it is important to attract attention through lip balm boxes that will hold your customer’s interest as soon as they lay their eyes upon it.
- Attention grasping. Think about it. When you are walking in a store, which lip balm will you pick? The one that looks nice or the one that doesn’t? The quality of a lip balm box packaging gives you a promising idea about the quality of the product inside.
- Stand out from the rest. If your boxes radiate class and elegance, they will surely stand out from the rest of the lip balms in the store, drawing people towards your product.
- Keep your product safe. Sturdy and high-quality lip balm packaging will not only grab your customer’s attention but also make sure that the product you worked hard to make is kept safe until used.
What are the qualities of top-notch lip balm boxes?
Very close attention needs to be paid to the kind of boxes that get the most positive customer feedback and that are the most popular and trending in the market. For example, these days, cylindrical sticks are the most preferred by women, with packaging that is organic and minimal, yet ravishing.
Make your packaging durable
The minute you pick up a product you notice the quality of the box. Next, you notice the brand name and its punch line, logo, and graphics. If all of these are appealing to your eye and the material in your hand feels good quality, you drop it in your shopping cart and feel that the brand is trustworthy. This common scenario speaks for the importance of making lip balm packaging that is not only beautiful but very durable as well. The more sustainable the box is, the more trust the customer will have in your product and the more he will be willing to give it a shot.
- you can use cardboard boxes.
- Kraft paper boxes are becoming common as they come in numerous sizes, shapes, and forms and are very print-friendly.
- plastic is very common for packing cosmetics as it is durable and can be easily molded into any desired shape and size which comes in handy when products like lip balms are required to be packaged which are small in size.
Make sure your boxes protect the product inside
The whole point of packaging revolves around the fact that your lip balm needs to be protected from damage and external hazard projected to it during the various stages of transfer it goes through from the factories to the wholesale to the retail markets. Your lip balms will be sold successfully if they are safely conducted to the customer without damage and serving good quality products is the goal of every thriving business.
Test for leaks and defects
Putting the soft consistency of lip balms in mind, it is crucial to make sure that the packaging is leak-proof and none of the material will ooze out when exposed to conditions like heat and humidity. According to reviews, the commonly arising problem with cosmetics is that the bottles and boxes aren’t persistent enough to hold the material inside without spilling or exuding out and making a mess. Always double-check for leaks and choose your packaging material with extreme caution and attention so that it is suitable enough to support the lip balm inside.
Produce noticeable and organic graphic designs
When it comes to lip balms or cosmetics of any sort, people tend to incline towards products that look natural and have a chemical-free vibe. You can achieve this task by:
-Making your lip balm box packaging out of materials that are eco-friendly and do not impose harm to the environment or have the less littering capacity.
-Choosing graphics that include plants, like fruits relevant to the flavor you have added to your lip balm. This gives a very refreshing and natural appeal to the box and builds interest in your product.
-Design the lip balm packaging in such a way that it radiates confidence and leaves no space for the customer to question the quality. Put your logo on the front and include information about your brand like your website, contact details, etc.
-Include information about the product and promote it in subtle yet reassuring words.