It’s no news that digital marketing is the real deal in today’s world. Thanks to internet technology, any business that wants to thrive must find inventive ways to reach and convert clients from diverse online platforms. Running a Muay Thai business is no exception.
To succeed in digital marketing, you must first develop a solid strategy. That strategy must be backed by thorough research, and it will guide how you will optimize your results. This post explores how Muay Thai business owners in Thailand can create a solid digital marketing strategy.
- Explore the landscape and analyze your results
That first step is understanding where you currently stand compared to your competitors and the ideal situation. Analyze your performance to determine what worked and what didn’t. Check out what your competitors are doing and how you can outdo them. Better understand your customers through tools like Facebook Audience Insights and Google Trends.
- Map out your strategy
Using the GSOT framework, map your goals, strategies, objectives, and tactics. Goals are what you would like to accomplish (this can be an increase in your training camp attendance), while strategies are how you can make that happen (this can be through social media advertising).
- Define your target audience
For digital marketing to be effective, it must reach the ideal audience. First, determine your ideal audience and craft your marketing message for them. For instance, you can advertise Muay Thai as effective for weight loss if you’d like to target those looking to lose weight. Muay Thai can also be marketed as an excellent fitness sport.
- Build your content strategy
Once your audience is sorted out, craft your message, so it resonates with your audience. People’s attention span on the internet is short. That’s why your message must quickly impact the intended audience.
- Choose your channels and tactics.
What channels are your ideal audience typically on? This may be social media platforms like Facebook, Twitter, TikTok, etc. Do your research to uncover such platforms. Then become active on those platforms so you can consistently interact with them. It would help if you also considered having a website so your potential customers can find out more about what you do online. Suwitgym use many online channels to promote Muay Thai camp.
- Set key performance indicators (KPIs)
It’s easy to get carried away with digital marketing efforts. That’s why you must define KPIs to know when you’re making progress. You can tweak your message or strategy more effectively if you’re not meeting your target.
- Adhere to best practices
Digital marketing evolves constantly. That’s why you must always stay on top of best practices to make the most of your investment. One great example is incorporating SEO optimization into your marketing efforts.
- Remain adaptable
One great feature of a good marketing strategy is flexibility. That’s why running an A/B comparison test is good practice to determine the optimal marketing campaign.
What’s more, you must be adaptable and make the required changes once the performance of your digital marketing strategy drops.
