8 qualities of being a good insurance agent

8 qualities of being a good insurance agent

If you’ve ever planned to become an insurance agent or wondered if this career path is right for you, at least to some extent, you need to have several qualities. Selling insurance can be a lucrative proposition with relatively high remuneration commissions and a high degree of autonomy and flexible working hours.

However, this is not an easy job. You can expect high customer rejection, stress, and churn rates. Nonetheless, all good insurance agents share the following skills and knowledge, plus core qualities.


  • Becoming an insurance agent means working independence and flexibility with the potential for a high salary.
  • Insurance sales is an industry with high job pressure and low wage security.
  • To be successful in this industry, new agents should understand the common skills and characteristics of top producers.

Interpersonal skills

Put the customer’s needs first. A commission-only agent is unlikely to remain in business for long, regardless of the client’s needs. Agents and Brokers Listening carefully to what clients and prospects have to say will earn their trust, which is the hardest part of their job.

When learning how to be a successful insurance agent, it’s key to know that those agents who are willing to put their clients into products that pay lower commissions because it’s more in line with their needs are more likely to retain clients.

2 Good customer service. Customers are more likely to remain happy and secure if they can reach them when they need an agent. Responding to inquiries and calls promptly is a must, and you must be able to do what you say you will do when you say you will, or at least have a good reason why you can’t.

One of their main complaints who buying life insurance is that after they buy the policy, there is no one around to answer their questions.

three. Emotional intelligence. This includes the ability to listen to and empathize with clients on a deeper level to discern what they want and need. A good agent is resourceful and knows how to help clients see financial reality clearly, even if the client is dead set against it.

Personality and trust

4 High energy levels. One of the most important characteristics of a good insurance agent is that they always appear excited and eager. A shabby or dull temperament will immediately affect customers, preventing them from buying anything.

5 Persevere. This is perhaps the most important quality of any good insurance agent. Those who work in this field absolutely must be able to handle rejection every day of their career and do it with a smile. Good insurance agents understand that every “no” only brings them closer to someone who will say “yes”;

6 Be honest. Insurance agents who use deception to close their business rarely stay with the same company for long periods, and in some cases can go to jail. A good agent knows that telling the truth up front earns the client’s respect and trust over time, which is likely to lead to duplication of business.

Products information

7 wide variety of products. As the saying goes, if all you need is a hammer, everything in the world is like a nail. A good insurance agent will be able to offer a comprehensive selection of products and services that can meet any reasonable need that a client may have.

8 technical know-how. A good insurance agent knows much more than how to market a policy. Agents must understand the tax and legal aspects of the products they sell, and how to design those products to fit the overall financial situation of their clients. Many agents obtain financial planning designations such as CFP & CPA, CFA, or other qualifications. Some agents engage in financial planning, income tax preparation, or some other financial services outlet as their primary occupation, then join the insurance business when necessary.

Bottom line

These are just some of the qualities a life insurance agent must possess to be successful. For those willing to learn the necessary skills to build a business, the life insurance business can be very challenging and can be very rewarding.

For more information on how to become a successful insurance agent, contact the recruitment offices or headhunters of several different agencies that work with insurance agents.

By Master James

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