We’ve seen a huge demand surge in the app development sector in the past year. While these apps sure seem tiny, they’re more powerful and complex than one might think. The business sector is driven by technological innovations in today’s time and what better way to establish a dynamic presence in the market than marketing mobile apps? They’re easy to build, execute and test – given you have a solid marketing strategy, resources, and creativity.
Mobile app marketing is strongly based on how excellent marketing strategies. You’re all set as long as you have a well-planned strategy to follow. The rising popularity of mobile apps is fueling the future of digital marketing.
If you’re planning on stepping into the game, then learning from others’ mistakes is a must. And we’re here to help you out on that! Excel the basics of marketing with these 5 tips to improve your mobile app marketing plan this year. Check them out below:
- Embrace influencer marketing
The evolution of social media has allowed social media influencers to build their brand on multiple social media platforms. Using social media for marketing is one of the fundamentals of digital marketing as it’s an effective way of establishing a social presence in the market. One way to use the power of social media is through collaboration with social media influencers. Tapping into the booming influencer industry is one of the smartest marketing moves you can make as a brand to amplify your presence.
All you have to do is research on popular niche or huge social media influencers that reflect your brand mission and value and have an active engagement. The recommendations and reviews coming in from your favorite influencer often have an impact on our purchasing decisions. So the influencer you pick should have the same impact to benefit your brand.
Any influencer you collaborate with should not only have an active following, but they should be creative with content creation and marketing strategies as well to reach your target audience the right way. Do your research and narrow down the list so you can pick the most suitable one for your brand promotion.
- Establish social media presence
The importance of having a social media profile in today’s time is undeniable. Many marketers often fail in the initial stages because they overlook the importance of having an active profile on social media platforms. A strong social presence in the market attracts the right audience and potential to build your brand.
How will you promote your mobile app without using the power of social media? How will potential customers find you online? Active social profiles gain instant attention and response based upon how consistent they are. You must have an active social profile to connect with the audience and boost social engagement. Every minute form of engagement matters in marketing. Create a social media brand page on multiple platforms to attract the right traffic in a short time. The higher your engagement, the higher your profit!
- Use QR codes on business cards
Digitizing the brand is an integral part of staying relevant in the industry. While collaborations and promotion definitely help the brand, focusing on the minute details can do wonders too. Such as designing digital business cards. Enable your customers to connect with you and your brand instantly by attaching QR codes to the card. While they’re unreadable to humans, they’re definitely not a confusing mix of unusual shapes to your phone’s camera.
Your phone camera is able to decode the code which directs you to another link, page, product, feature, or newsletter. It gives the customer easy and instant access to your mobile application. They can instantly learn about your brand and mobile app by scanning the QR code and having a simple connection to cable or fiber internet. It’s definitely an inexpensive and smart method of marketing the brand in this digital age.
Improve Your Mobile App Marketing Plan Now!
Building a marketing strategy means designing an action plan to establish a strong brand presence, high sales, and maximum downloads. You want your mobile app to garner attention and using these top 3 tips will definitely help you in that area. EarthLink internet and the right marketing tools make the perfect business booster pack you need!