It’s 2022, the digital age and everyone is catching up with all kinds of digital terms. Whether it be Artificial Intelligence, Virtual Reality, or Search Engine Optimization, both freshers and veteran marketers are always keeping their open to learning the latest digital marketing terms. If you are a digital marketer or a digital marketing enthusiast, these are the top 10 digital marketing terms you must know in 2022.
What is Digital Marketing?
Digital Marketing is the use of digital channels to bring awareness and create brand recognition followed by increasing website traffic and lead generation. Digital Marketing has revolutionized the way marketers strategized and has actually shown way better results than traditional marketing.
When we talk about digital marketing, these are the key components that it comprises-
- Search Engine Optimization (SEO)
- Social Media Marketing (SMM)
- Search Engine Marketing (SEM)
- Email Marketing
- Content Marketing
- Website Building and Management
- E-Commerce Optimization
- Online Reputation Marketing
Apart from these key components, there are many day-to-day digital marketing terms that every marketing enthusiast must know before they start their career.
10 Digital Marketing Terms Every Marketer Should Know in 2022
If you are a marketer wanting to venture into digital marketing, here are the top 10 digital marketing terms you should know in 2022-
- Anchor Text
Whenever you want to interlink your own webpage to the current webpage, you need to use an anchor text. For example, you can use the anchor text ‘digital marketing terms’ to interlink your blog with digital marketing terms. Anchor text must be relevant to the interlink content which otherwise will be considered a black hat SEO trick by Google.
- Bounce Rate
Whenever a user clicks on your website sees only the webpage and leaves, it is clear that the user has either received the information in that one webpage or didn’t find your website interesting. This action of website traffic when a user leaves immediately after viewing one page is known as bounce rate.
An optimal bounce rate could be at 25-40% but is specific to a particular industry. For example, blogs and knowledge portals can have a higher bounce rate but e-commerce websites must try to optimize their strategies for a lower bounce rate.
- Call To Action (CTA)
This is one of the most important digital marketing terms that marketers cannot afford to forget. Call-To-Action is a part of any marketing design- social media posts, emails, ads, etc that encourages the viewer to take an action.
For example, if an ad has a CTA- ‘Click for a free Masterclass’, a viewer gets encouraged to click and that itself is the goal of a CTA. CTAs are supposed to be short and understandable for an average viewer and also relevant to the webpage a viewer is redirected to.
Content is by far one of the most used digital marketing terms but many marketers confuse the meaning. Content is any kind of information (media or writing) that is required to create brand awareness.
Blogs, social media posts, podcasts, infographics, public releases, videos, etc are all a part of the content.
- Key Performance Indicators
A metric for performance measurement is known as a key performance indicator in digital marketing terms. For a brand to measure the results of a particular digital campaign, they set aside their KPIs during the planning phase. These KPIs are then tracked till the end of the campaign and decide whether it has been successful or not.
A few examples of KPIs could be Conversion Rate, New Sessions, Leads, Market Qualified Leads, Sales Qualified Leads, etc.
Hyperlink is a link that a user is redirected to once they click or tap on the anchor text.
You can either link to another website, another webpage of the same website, or a section of the same webpage.
Keywords are a part of the SEO digital marketing terms. When you want to know what users are typing in the search bar while looking for your product or related topics, you have to conduct keyword research.
The keyword research will help you find a list of focus and related keywords that you can then use to optimize your on-page content.
Those viewers who are engaging with your website or brand on digital platforms and are interested in taking an action are your leads.
Almost all digital marketing efforts are conducted in order to generate qualified leads that can be further converted into sales.
- Organic Traffic
The traffic that is generated when users visit your website without any paid marketing efforts is known as organic traffic.
Organic traffic is an important digital marketing term for Google Analytics and the efforts that you take to improve the organic traffic are known as Search Engine Optimization.
- Target Audience
An amalgamation of all those viewers who are largely interested in what your brand offers becomes your target audience. Target audience is one of the widely used digital marketing terms.
For example, the target audience of a diaper brand would be new parents and the target audience of a stationery brand would be school children.
Where can you learn Digital Marketing?
Just knowing these top digital marketing terms is of no use if you cannot practically understand their importance and benefits. Hence, it is suggested that you learn the concept of digital marketing before you actually jump to start a digital marketing career.
There are many free resources available to learn digital marketing but you must invest your time and effort in an advanced digital marketing course that helps you get completely trained according to industry standards.
So these were our top digital marketing terms that you should know in 2022. Knowing these digital marketing terms will help you communicate well with your colleagues and also instill an interviewer’s confidence in you when you are applying for jobs. Hope this article helped you!
Founder and CEO at IIDE
Karan Shah is an Edu-preneur, Tedx speaker, Harvard alumnus specializing in eCommerce, and the founder of IIDE – The Digital School.
He is a reputed author on the topics of education, digital marketing, and Ed-techs. Over the years he has penned a plethora of articles in leading news outlets such as Entrepreneur, BusinessWorld, Education Times, and Youth Magazine to name a few.